If trying to penetrate the LGBT market to take advantage of its higher disposable income, which of the following is a good strategy to adopt?
a. In terms of developing a promotional campaign, it is not necessary to think of the LGBT market as any different from other groups.
b. Do not develop special promotions or special media that appeal to specifically to LGBTs. They will find this insulting.
c. Support gay community events.
d. Limit your promotional expenses because there are few media specific to the LGBT market.
c. Support gay community events.
You might also like to view...
A ________ is a group of commercial establishments owned and managed as a single property
A) wholesaler B) franchise C) shopping center D) hypermarket E) business district
Refer to Scenario 9.2. If the plant reduces its shipment lot size from 600 to 400 units and keeps its 4 week lead time, what is the wholesaler's new total cycle plus pipeline inventories?
A) 600 units B) 300 units C) 500 units D) 400 units