To establish a defensible content analysis coding scheme, you need all except

a. a clear theoretical background
b. a clear research question
c. a pilot study
d. multiple people to code

d. multiple people to code

Communication & Mass Media

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What does the speaker do in the discovery phase of topic selection?

A) identify large topic areas B) identify specific topics C) identify purposes D) identify the audience

Communication & Mass Media

Whichdecision-making style ismostliketheMyers-Briggs's personality traitof thinker?

a) Rational b) Intuitive c) Dependent d) Avoidant e) Spontaneous

Communication & Mass Media