When Chaplin's auto lease is about to expire, he decides it is time to buy a new car. This imbalance between a desired state and an actual state is called need identification

Marketers can trigger the ________ to activate the purchase process (ex: making the need more relevant or Highlighting the shortcoming of competing products)

Fill in the blank(s) with the appropriate word(s).

What is the impact of a 50 basis point increase in interest rates on the net asset value of an open-end bond mutual fund holding a seven year, $100 million face value 7 percent annual coupon bond selling at par? The fund has 10 million shares.

A. An increase of $0.24 per share. B. A decrease of $0.265 per share. C. An increase of $0.05 per share. D. A decrease of $0.05 per share. E. An increase of $0.265 per share.