Explain the four guidelines presented in your textbook for an effective speaking outline.

Dishonesty within the PR profession is a serious concern

Indicate whether the statement is true or false

When conducting an ethnographic study of an elementary school, you seek to observe as many possible scenes and activities as possible, and seek to observe popular, average, and peripheral members of the study body. What type of sampling are you doing?

a. maximum-variation sampling b. typical case sampling c. critical case sampling d. theoretical construct sampling