To understand your target audience, you must factor in demographic aspects such as age, race, and income, as well as psychographic issues such as values, attitudes, personality, and lifestyle

According to the textbook, at which stage in life do relationships with our peers become the

most important social influence in our lives? A) childhood B) adolescence C) adulthood D) senior adults

Most often, the task of building and maintaining the corporate brand is the responsibility of the ______.

a. Chief Marketing Officer b. investor relations professional c. corporate communications team d. Chief Executive Officer