A local supermarket advertises a special deal on Sunday, and only on Sunday. The deal says "Come in on Sunday between noon and 3 pm and get our special ice cream for only $.50 a container!" Shoppers come running to the store at noon,
only to find out that the "container" is not the standard half-gallon size, but instead is a one-serving size amount of ice cream. Suddenly their desire to buy multiple containers of ice cream diminishes significantly. This is an example of the __________ effect.
a. reward contrast
b. bait and switch
c. partial reinforcement
d. vicarious reward
Answer: A
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Which of the following alternatives best captures the distinction between cross-dressing and transvestism?
a) There is no difference: transvestism is cross-dressing. b) When a cross-dresser is gay or lesbian, he or she is a transvestite. c) In transvestism, sexual arousal occurs from cross-dressing. d) In transvestism, distress accompanies cross-dressing.
Why does self-esteem rise in late adolescence and emerging adulthood?
a. adolescents feel more mature b. parents are much less critical during this time c. peers' evaluations become less important d. adolescents have initiated romantic relationships by this time