What two conditions allow listeners to resist persuasion? Give examples of ways that those conditions might be overcome.

What will be an ideal response?

- Two conditions allow listeners to resist persuasion: a message's multiple meanings (polysemy) and the boomerang effect of a message that is so powerful that it turns back on the speaker.
- Polysemy enhances persuasion by allowing the audience to focus on an interpretation of the message with which they agree.
- But they also can foster selective acceptance, if people understand the symbol-laden message in different and conflicting ways.
- Under the boomerang effect, a speaker must carefully assess how much audience arousal is appropriate.
- Student examples will vary.

Communication & Mass Media

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Regina's demonstration speech topic was "Three Ways to Improved Photography

" In this speech, Regina showed a 35 mm camera, used a chart with an enlarged diagram of the main components of the camera, and then passed around some4 x 6 photographs—some good and some with errors—to the audience. Which of the following statements best summarizes Regina's use of presentation aids in this speech? a. Regina selected and handled all of her presentation aids expertly in this speech. b. Regina should not have brought the camera; the diagram was sufficient. c. Regina used too many presentation aids in her speech. d. Regina should have enlarged the photographs so the audience could clearly see them.

Communication & Mass Media

Most subject-matter experts are too busy and don't care to grant interviews to students, but you should still contact them anyway just in case

Indicate whether the statement is true or false

Communication & Mass Media