A company that pursues ________ will react much more strongly to a competitor's cost reducing manufacturing breakthrough than to the same competitor's advertising increase
A) product differentiation
B) low-cost leadership
C) customer intimacy
D) a middle-of-the-roaders strategy
E) product leadership
B
Business
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The best, most effective point-of-purchase displays utilize the following techniques, except:
A) integrate the brand's image into the display B) integrate the display with current advertising and promotions C) offers some type of price discount or promotional incentive D) make the display dramatic to get attention
Business
Which of the following has improved the ability of executive recruiters to find potential candidates?
A) mobility premiums B) Internet databases C) corporate intranets D) broad banding
Business