Mass marketing involves
A) using all types of media, such as television and radio, to reach as many consumers as possible.
B) Internet ads only.
C) using direct mailings only.
D) lower-cost methods of advertising.
A
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A system of laws and courts generates positive externalities because
A) only governments are capable of creating such systems. B) people cannot choose whether or not to obey the law. C) people who disobey the law benefit from the existence and enforcement of rules applicable to all. D) such a system could not exist without the approval of a majority.
If government chooses a policy that does not lead to a Pareto improvement, one may say that
A) this policy creates only winners. B) this policy creates winners and losers. C) only poor people benefit from this policy. D) this policy only creates losers.