If a researcher wants to force respondents to make explicit trade-offs among several attributes or features, the most appropriate scale for this purpose is a:

________________ are what the organization intends to do in the short term, say, one to three years

A. Strategies B. Strategic plans C. Goals D. Game plans

The compatibility of software programs with the Windows operating system is an example of Microsoft's ________

A) distinctive competence B) differential advantage C) scope of operations D) synergy