To commemorate an anniversary, a marketer for Bell Labs will give a speech on three scientific achievements by Alexander Graham Bell. Which pattern should she use?

a. spatial
b. who? what? where? when? and why?
c. pro-and-con
d. topical

Answer: d

Communication & Mass Media

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The minister pounds his fist on the podium when he says the words "sin" and "evil." What function does this form of nonverbal communication serve?

a. emphasizing b. contradicting c. regulating d. complementing

Communication & Mass Media

A story you are writing on a recent land-use decision by the county commissioners includes a significant amount of background information on the history of the land in question. How should you structure this section of the story?

A. combine all background information into a single lengthy paragraph B. alternate long and short paragraphs C. limit paragraphs to four sentences D. use a maximum of two sentences per paragraph

Communication & Mass Media