When Scentsation introduced a new air freshener, the company sent emails to people asking for referrals
People referring five friends to the company's promotional website received free merchandise and were entered into a sweepstakes to win a year's supply of the product. Explain what this technique is and why marketers use it.
This is an example of viral marketing, which is a practice designed to deliver a groundswell of opinion or marketplace demand for a product. In this case, email was used to circulate a message.
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Which one of the following investments is least applicable to retirement savings for someone in their 20s?
A) 529 savings plan B) Roth IRA C) traditional IRA D) 401(k) plan E) stock mutual fund
Which of the following is not true when discussing cultural factors and their impact on business?
A. a company's global clients’ expectations may differ B. culture is a factor in decision making and negotiations C. employees are managed based on their values and priorities D. customer service has a universal operating standard E. business protocol varies based on culture