The costs incurred by merchants in having to change product prices (such as the costs of reentering prices into computer systems) are referred to as which of the following?

A) subscription costs
B) fixed costs
C) menu costs
D) variable costs

C

Business

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Rachel and Josh are on vacation in Hawaii. When they arrived at the hotel, they were offered chilled juice. Their check-in formalities were handled by the staff

When they entered their room, they saw that chocolates had been placed on the pillows and a flower arrangement on the table. These are examples of customer ________. A) lifetime value B) perceived value C) value analysis D) profitability analysis E) touch points

Business

Reviewing your message and considering feedback ________

A) generally leads to less successful proposals B) may lead you to return to the analysis step C) is part of composing, the second step of the ACE process D) will be time consuming and unnecessary E) sets the stage for your business message, helping you make good decisions, and should be done before you begin composing

Business