To create initial use cases you start with ________

You should expect negative publicity from your message

A) when a connector dislikes you. B) if you have not purchased advertising space or time from a particular connector. C) when you do not share the same party affiliation as the connector. D) if you rely too heavily on traditional media to disseminate your message. E) if you are a large, multinational firm.

Sean, a ShipNow salesperson, has a meeting scheduled with Zippy Shoes, an online shoe retailer that ships hundreds of packages each day. Sean expects that price will be a significant barrier to closing the sale with Zippy Shoes

What should Sean most likely do to prepare for price objections? A) Base the Zippy Shoes deal on prices offered to smaller ShipNow customers. B) Calculate the commission on the Zippy Shoes deal to ensure that it is fair and equitable. C) Refer all pricing questions to the ShipNow accounting department to ensure an accurate ROI. D) conduct a cost-benefit analysis to determine the savings Zippy Shoes should expect by using ShipNow. E) Ask a supervisor for the authorization to set a range of shipping prices for Zippy Shoes that are based on industry standards.