City Tours, a provider of bus and walking tours in major metropolitan areas in the United States, wants to more effectively and efficiently reach potential customers who are vacationing in cities such as New York, Los Angeles, and Chicago
Which of the following would be the best Big Data tool for City Tours to use to identify consumers who are currently vacationing in these locations and who might be likely to respond to promotional offers?
A) search engine optimization
B) prospecting
C) sampling
D) reality mining
E) customer acquisition
D
You might also like to view...
Why are organic foods considered to be better for the environment?
What will be an ideal response?
Carl, the information technology head at Cloud Denim, a clothing company, has to update the enterprise software system used by the organization
He is responsible for determining the hardware and software that would be required to implement the new system. Carl's decisions, in this case, are ________.A) operational B) strategic C) procedural D) managerial