In developing performance measures for a retail operation, it is important to _____
a. change the measures on an annual basis
b. use measures comparable to secondary source data
c. develop measures unique to the firm
d. focus on inventory management measures
b
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Zeta is an American multinational retail corporation. To move ahead of its competitors and increase revenue, Zeta began to employ a system to determine which products to stock and at what prices, and how to advertise to draw target customers
The process employed by Zeta is called _____. a. brand cannibalization b. big data analytics c. retail channel omnification d. click-and-connect
Which of the following is an ADVANTAGE of a sole proprietorship?
A) The owner's unlimited liability B) The lack of continuity upon death of the owner C) The ease of start up D) The ability to raise capital