Which of the following is NOT a criteria by which a media vehicle should be measured?
A) number of target market members reached by the vehicle
B) weighted target market quality of the audience reached
C) cost of the vehicle
D) use of the most up-to-date technology to make it superior looking compared to other media vehicles
E) effectiveness of advertising exposures delivered by the vehicle
D
Business
You might also like to view...
The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior
A) mass-personalization B) decentralization C) mass-market D) core-segment E) sub-segment
Business
Penetration pricing is the opposite of skimming pricing
Indicate whether the statement is true or false
Business