With which type of marketing communication does the marketer have the lowest level of control over the message?

A) word-of-mouth communication
B) advertising
C) public relations
D) direct marketing
E) personal selling

A

Business

You might also like to view...

When the government grants immunity to a criminal suspect, the suspect maintains his or her

constitutional privilege against self-incrimination. Indicate whether the statement is true or false

Business

Which of the following legal forms of organizations is characterized by unlimited liability?

A) sole proprietorship B) limited partnership C) corporation D) C-corporation

Business