When you know other people have purchased the same brand that you are buying, the feeling is called:

When comparing the physical and the economic life of an improvement, the economic life usually is:

A: Shorter; B: Longer; C: The same; D: Shorter or longer, depending on the type of improvement.

Vending products to customers without the use of other channel members is:

A) database marketing B) direct marketing or direct response marketing C) indirect marketing D) by-pass marketing