While interviewing a respondent about reasons why she doesn't buy a particular brand of video games, an interviewer gets the following response, "This brand's games are not sophisticated." The interviewer asks, "What exactly do you mean by that statement? What makes a game sophisticated?" This exchange is an example of:
a. a focus group moderation.
b. ethnography.
c. netnography.
d. probing question.
e. decision question.
Answer: d. probing question.
Business
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