Consonance is produced from a tendency for newspeople to confirm their own thoughts and opinions, making it look as if those opinions were emanating from the public.

If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask?

A. demographic question B. leading question C. scale question D. fixed-alternative question E. open-ended question

Scott’s (2008) ERI model includes three elements: emotions, __________, and intuition.

Fill in the blank(s) with the appropriate word(s).