As described in the 2degrees case study, a common problem in the mobile telecommunications industry is defined by the term ________, which means customers leaving

Expensive industrial goods and new technologies will normally undergo alpha and beta testing

Indicate whether the statement is true or false

Thiru's story about his excellent experience with the customer service department in one company just went viral. Which of the following statements would not explain why his story went viral?

a. The story appealed to people's emotions. b. People who listened to the story believed it was helpful to them. c. Both a and b d. None of the above