Which of the following best describes setting a price at the level determined to represent the customer's perceived value for your product?

The finder of lost property has:

A) Rights to use the property until it must be turned over to the state. B) Rights that are good against everyone including the true owner. C) Rights that are good against everyone but the true owner. D) No rights in the property.

Use the information provided in Table 8.4. What amount of Weekly Gross Revenue can be expected for a week in which no radio or newspaper advertising is purchased? (Assume all other variables are held constant.)

A) $20,500 B) $3,750 C) $6,500 D) $10,250