When one company licenses another to produce its offerings, or two companies jointly market their complementary offerings, it is called a ________

A) pricing collaboration
B) product or service alliance
C) promotional alliance
D) logistics collaboration
E) total quality management

B

Business

You might also like to view...

The days' sales in inventory ratio is calculated by dividing cost of goods sold by the average merchandise inventory

Indicate whether the statement is true or false

Business

If the subject matter of a contract is destroyed, the contract is discharged because performance is impossible

Indicate whether the statement is true or false

Business