Which of the following statements characterizes the traditional personal selling approach?
a. Traditional selling uses long-term follow-ups that focus on product delivery.
b. Traditional personal selling is decreasing in popularity.
c. Salespeople sell advice and assistance.
d. Proposals and presentations used emphasize pricing and product features.
Ans: d. Proposals and presentations used emphasize pricing and product features.
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When a financial institution hedges the interest-rate risk for a specific asset, the hedge is called a ________
A) macro hedge B) micro hedge C) cross hedge D) futures hedge
Which of the following is an advantage of customizing a packaged solution?
A) Customization adds competitive advantage to processes that an organization cannot alter. B) There is very little scope for errors, especially in large systems, due to integrated modules. C) Vendors will be responsible for any bugs that may arise due to customization. D) Vendors find it easier to upgrade customized systems than to upgrade noncustomized systems.