For some companies, an advantage to product placements in movies is that it bypasses legislation and guidelines that are in place to control advertising directed toward children and young adults

The rivalry between Dell, Hewlett-Packard, Gateway, Compaq, and Apple forces all the players to undertake all of the following except:

A) develop new products. B) improve existing products. C) lower costs and prices. D) develop new technologies. E) change the rules of engagement.

What is the first step in performing a focus group session?

A) develop questions B) narrow scope of questions C) identify purpose D) select target population E) run multiple groups