An RFM model that combines any two dimensions, includingrecency-frequency value, recency-monetary value, or frequency-monetary value, is always:
a. A goal programming model.
b. A linear programming model.
c. A non-linear programming model.
d. None of the above can be used to formulate such a model.
B
Business
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What university had the first sport management academic program?
A. University of Massachusetts-Amherst B. Ohio University C. Loughborough University D. Indiana University
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Brand equity is equal to ________
A) total brand assets minus total brand liabilities B) total brand assets divided by total brand liabilities C) total company assets minus total company liabilities D) total company assets divided by total company liabilities E) total company liabilities minus total brand liabilities
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