When an audience strongly disagrees with you, you should

a. try to completely change their attitudes and beliefs.
b. choose a modest and realistic goal for change.
c. excite their emotions.
d. tell them why they're wrong.
d. gain their attention and interest.

b

Communication & Mass Media

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A thesis statement is the same thing as a purpose statement

Indicate whether the statement is true or false.

Communication & Mass Media

________ communication involves the messages we share with peers or anyone who occupies the same position as we do in an organizational hierarchy.

A. Formal B. Collegial C. Tangential D. Lateral

Communication & Mass Media