Schema theory has been applied to advertising content. It has been argued that advertising that intentionally violates people's expectations of that content will arouse negative feelings
Indicate whether the statement is true or false
true
Communication & Mass Media
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Using quotes in a story
a. gives the story credibility b. enlivens the story c. breaks the story visually for the reader d. all of the above
Communication & Mass Media
Kyla says to Diane, "I'm so stressed about my grad school applications. I haven't heard back from any of the schools." Diane interjects stating, "Oh well life will be fine, and you don't have to stress or talk about it anymore. I am so over hearing about those applications!" Which of these is Diane doing?
A) Diversionary interrupting B) Conversational rerouting C) Equivocational misdirecting D) Selectively directing E) Relational listening
Communication & Mass Media