Schema theory has been applied to advertising content. It has been argued that advertising that intentionally violates people's expectations of that content will arouse negative feelings

Indicate whether the statement is true or false

true

Communication & Mass Media

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Using quotes in a story

a. gives the story credibility b. enlivens the story c. breaks the story visually for the reader d. all of the above

Communication & Mass Media

Kyla says to Diane, "I'm so stressed about my grad school applications. I haven't heard back from any of the schools." Diane interjects stating, "Oh well life will be fine, and you don't have to stress or talk about it anymore. I am so over hearing about those applications!" Which of these is Diane doing?

A) Diversionary interrupting B) Conversational rerouting C) Equivocational misdirecting D) Selectively directing E) Relational listening

Communication & Mass Media