Which of the following is the objective of exclusive distribution?
A) maximizing sales by making the product available through a great number of outlets
B) achieving maximum efficiency through standardization of products
C) offering limited product differentiation through a moderate number of outlets
D) attaining maximum possible control over the brand's equity
D
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In the selection stage of an interview, your best approach is to
A) stick to brief yes and no answers to the interview questions. B) relate your training and experience to the organization's needs. C) inquire about salary and benefits. D) press for an immediate decision on whether or not to hire you. E) call the employer to explain what the organization does and how you can help support those goals.
Desktop marketing gives marketers information and decision structures on computer dashboards
Indicate whether the statement is true or false