The Spearman rank correlation coefficient is calculated by first ranking the data values, and then calculating the Pearson correlation coefficient of the ranks

A firm that uses direct marketing would most likely sell its products through ________

A) one marketing intermediary B) big box retailers C) large wholesalers D) multiple intermediaries E) the company Web site

Which stakeholder group primarily wants additional sales and increased productivity?

A) customers B) shareholders C) society at large D) government