Large companies like P&G, Walmart, and Allstate have designed specialty products and promotions to target a previously untapped market that has grown substantially in recent years. They are appealing to ________

A) the Millenial generation
B) the Asian American market
C) the African American market
D) the LGBT community
E) the Hispanic market

D

Business

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A moving average calculates an average for a group of numbers over a specified:

A. interval B. target C. variable

Business

The second step of the marketing planning process is to ________

A) perform a situation analysis B) set marketing objectives C) define a marketing mission D) identify a target market E) develop a marketing mix

Business