Intervening factors can offset normal cause-and-effect relationships

An effective conclusion summarizes the key ideas, activates an audience response, and establishes the importance of your topic

Indicate whether the statement is true or false

According to the text, which of the following statements best summarizes the findings of

Bushman & Cantor’s study on how movie ratings affect people’s entertainment choices?

a. MPAA ratings have no effect on people’s entertainment choices. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. b. Evaluative ratings that restrict certain members of the audience from seeing a movie tend to attract viewers to the movie, but mere descriptions of movie content that carry no restrictions fail to attract viewers. c. BOTH evaluative ratings and descriptive ratings for movies increase the attractiveness of a movie—a finding that Bushman & Cantor interpreted as strong evidence for the “forbidden fruit effect.” d. BOTH evaluative ratings and descriptive ratings for movies increase the attractiveness of a movie—a finding that Bushman & Cantor noted was NOT particularly consistent with the “forbidden fruit effect.” e. In general, movie ratings are NOT used by potential viewers to guide their curiosity about movie content.