The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate assumptions about the relationship between dollars spent and promotion results

During which stage of Lewin's change model should managers encourage employees to exhibit the new behaviors and then reinforce employees making the desired change?

What will be an ideal response?

When management selects production technologies that include a high proportion of fixed costs, they:

A) decrease their NPV break-even level of sales. B) increase their DOL. C) reduce the NPV of their cash flows. D) decrease their DOL.