List the three premises on which Anderson's long tail theory is based and the two aspects of internet shopping that supports these premises
What will be an ideal response?
Anderson's long tail theory is based on three premises: (1 ) Lower costs of distribution make it economically easier to sell products without precise predictions of demand; (2 ) The more products available for sale, the greater the likelihood of tapping into latent demand for niche tastes unreachable through traditional retail channels; and (3 ) If enough niche tastes are aggregated, a big new market can result.
Anderson identifies two aspects of Internet shopping that support these premises. First, the increased inventory and variety afforded online permit greater choice. Second, the search costs for relevant new products are lowered due to the wealth of information online, the filtering of product recommendations based on user preferences that vendors can provide, and the word-of-mouth network of Internet users.
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Which of the following is often reported as an extraordinary item?
a. Amortization expense. b. Impairment losses for intangible assets. c. Research and development costs. d. None of the above.
The consumer decision-making process is defined as the steps that consumers take to identify and evaluate choice options
Indicate whether the statement is true or false