According to the text, an audience attitude survey refers to
a. a survey from minus ten to plus ten
b. a four-point scale
c. a questionnaire
d. an interview
a
Communication & Mass Media
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If research findings have "significance," in the terms of scientific research
a. They have social or practical importance of some kind b. They are strong—there is a high relationship between two constructs c. They are not likely to be due to chance d. They can be applied to a larger group of people than that studied
Communication & Mass Media
Define a group and identify how many members comprise a small group
What will be an ideal response?
Communication & Mass Media