________ begins when a consumer perceives a need that might be satisfied by the purchase and consumption of a product
A) Marketing mix
B) Prepurchase search
C) Need recognition
D) Evaluation of alternatives
E) Psychological field
B
You might also like to view...
Advertising to the public by real estate licenses must be truthful and accurate. Which of the following would be considered prima facie see evidence by the real estate commission or as being misleading or deceptive advertising:
a. The mistake and misspelling other brokers name in the newspaper. b. Implying a specific yield on a note which is different from the interest rate specified in the note. c. Advertising without disclosing the purchase price. d. A misleading map appearing like the property is much closer to a desirable area.
Which of the following is true concerning federal fair housing laws?
A. Enforcement may be brought about by filing a complaint with the Dept. of Housing and Urban Development B. Parts of these laws were overturned by the Supreme Court in the case of Jones v. Alfred H. Mayer Co. C. They only apply to racial discrimination D. They prevent state-level antidiscrimination laws