An attitude is
a. our opinions, beliefs and feelings about our environment.
b. an outcome of our efforts.
c. the drive that energizes an individual.
d. the degree to which people have freedom to decide how to act.
Ans: a. our opinions, beliefs and feelings about our environment.
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John is a part of the marketing team in his company. There is a conflict between the finance team and the marketing team of the company on the issue of market segmentation. While the finance team is arguing for a standardized approach toward market segmentation, John and his team members feel that it is more important to understand customer requirements on an individual basis for greater customer satisfaction. Which of these terms best describes the approach adopted by John's team?
A. normalization B. homogenization C. standardization D. integration E. customization
All of the following statements about the conversion of a term policy are true EXCEPT
A) Under an attained age conversion, the premium is based on the insured's attained age at the time of conversion. B) Under an original age conversion, the policyowner must pay a financial adjustment in addition to the premium for the new policy. C) Most insurers require original age conversion to take place within a specified period (5 years, for example) of the issue of the term policy. D) Evidence of insurability is required before a conversion is permitted.