A code of ethics for the PR profession serves which of the following functions?
a. providing standards for decision making
b. identifying appropriate publicity tools
c. clarifying the role of communications
d. establishing measures of success
a. providing standards for decision making
Communication & Mass Media
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It is easier to follow the reasoning of advocates who ______.
a. lead with their main claim b. build to a concluding claim c. use ample statistics d. employ a topical pattern
Communication & Mass Media
Which of the following question pitfalls is particularly relevant to a selection interview?
A. open-to-closed switch B. leading push C. yes (no) response D. evaluative response
Communication & Mass Media