The goal of selling strategies for mature and well-established products is to:

A) change buying habits
B) build desire for the product
C) maintain customer relationships
D) sell more units at a lower price
E) keep sales on an even level

C

Business

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The most elaborate form of product use test requires:

A) diagnostic test to eliminate serious problems with the product. B) limited time horizon trial among customers who should be asked whether they would buy. C) placement of the product in homes for an extended period. D) small sample of customers, usually employees.

Business

People with a college degree are entitled to be called "Doctor" in

a. Mexico. b. England. c. Italy. d. Russia.

Business