When we speak of the rules of a language environment, we mean the:

A. courtesies we observe in conversation.
B. opportunity that each person has to speak.
C. appropriate language for the situation.
D. grammatical rules of English.

Answer: C. appropriate language for the situation.

Communication & Mass Media

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To be successful in reaching diverse audiences, advertisers must:

a. Find one overarching strategy that will work with all audiences b. Understand and embrace the diversity of American consumers c. Focus primarily upon the fashion and sports industries d. Pay better attention to U.S. Census data

Communication & Mass Media

What is the greatest advantage of a news release?

a. It helps the writer condense research into one main idea. b. It is succinct. c. It provides the quickest, most reliable way to reach a wide cross section of media. d. It helps distill the main message into quick delivery of content.

Communication & Mass Media