The "stunts" that are often carried out by PR personnel to achieve the ultimate goal of enhancing revenues are called

According to Stanford sociologist Mark Granovetter, which of the following is a strength of weak ties?

A) They are important for understanding one's identity. B) They provide quick and uncanny access to diverse information. C) They involve experiences of acceptance, intimacy, and enjoyment. D) They give people a sense of purpose.

Which of the following techniques measures participants on a variable that is thought to have an influence on the dependent variable as a means of creating comparable groups?

a. randomization b. matching c. probability sampling d. double-blind