Which of the following statements is true regarding sales promotion?
A) It lacks focus on price.
B) It is less effective than advertising in generating a measurable short-term sales response.
C) Customers are induced to become brand-loyal.
D) Customers are induced to become price-sensitive.
D
Business
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Pittsburgh-based Consol Energy's coal business largely depends on orders from utilities and steel companies which, in turn, depend on broader economic demand from consumers for electricity and steel-based products like automobiles and appliances
because of ________. A) fluctuating demand B) derived demand C) professional purchasing D) multiple buying influences E) multiple sales calls
Business
It takes a long time to destroy trust once it has been established
Indicate whether the statement is true or false
Business