One of the objectives of the American Greetings campaign was to do which one of the following?
a. have the target audience send a gift
b. have the target audience buy a card
c. build its email contact list
d. engage more American Greetings shoppers online
b. have the target audience buy a card
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The opponents first strategic decision is to
(a) determine whether to accept the advocate's primary inference as topical. (b) decide how to employ presumption to refute the advocate's case. (c) determine whether to use strategies of denial and extenuation to dispute the advocate's case. (d) decide how to deal with any preemptive arguments the advocate has offered.
The presence of token female and minority employees and stereotyping can lead some white male managers to:
a) commit outright discrimination in employment, compensation, and promotion. b) express a preference for mentors who are similar to themselves. c) exaggerate the differences between themselves and minorities, seeing minorities as less qualified for advancement. d) refuse to serve as mentors to women and minorities.