Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?

A) the marketing concept
B) the production concept
C) the product concept
D) the selling concept
E) the societal marketing concept

D

Business

You might also like to view...

A ________ is a situation in which a person holds an interest in another person's property without actually owning any part of the property

A) present possessory interest B) future interest C) reversion D) nonpossessory interest

Business

Entrepreneurship requires an innovative spirit

Indicate whether the statement is true or false

Business