Which of the following marketing orientations calls for aggressive promotional efforts and focuses on creating transactions rather than long-term customer relationships?
A) the marketing concept
B) the production concept
C) the product concept
D) the selling concept
E) the societal marketing concept
D
Business
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A ________ is a situation in which a person holds an interest in another person's property without actually owning any part of the property
A) present possessory interest B) future interest C) reversion D) nonpossessory interest
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Entrepreneurship requires an innovative spirit
Indicate whether the statement is true or false
Business