Explain the concept of source credibility by identifying several of its features and explaining how a speaker might establish it and build upon it before or during a speech.
What will be an ideal response?
Answers will vary.
Communication & Mass Media
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Many employees resist change in the workplace because
a. they like the status quo. b. they do not like the status quo. c. change will not affect them. d. change is reliable.
Communication & Mass Media
List and discuss the five characteristics that distinguish microcultural groups from the dominant group.
What will be an ideal response?
Communication & Mass Media