The aging population and inefficient administrative processes have been factors in the rising cost of health care

The buying center consists of key decision makers from both the buying organization and the supplier

Indicate whether the statement is true or false

Which of the following is true of market segmentation?

A. An important market segment in a foreign country always has a parallel in a firm's home country. B. Markets can be segmented only on the basis of geography and demography. C. The structure of market segments is quite similar across various countries. D. Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix. E. For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.