The unfair advantage theory is intended to prevent wealthy companies from overwhelming the competition in a given market

The trade-off approach may be easier to use when there ________

A) are many variables B) are only a few alternatives C) are observers that are biased D) are possible offers that are limited E) is only one highly desirable solution

Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?

A) direct-mail marketing B) m-commerce C) catalog marketing D) infomercials E) telemarketing