Switches make decisions based on the ________

Two complimentary approaches to measure marketing productivity are ________ and marketing-mix modeling

A) quality ratios B) salesperson satisfaction rates C) marketing metrics D) retailer satisfaction indices E) customer feedback surveys

One day the team leader asks Victoria and Ted to conduct an extensive analysis of how much water the company is using in getting raw fruit ready for preparation as ingredients in fruit-flavored drinks

A third team member, Rachel, will also be part of their sub-team. Victoria and Ted are delighted to have this important assignment, yet they agree that Rachel may be too weak with statistical analysis to do a competent job. What do you recommend that Victoria and Ted do in this situation? A) Explain to the team leader that if you put a poorly qualified team member on an assignment, failure will be inevitable. B) Encourage Rachel to do busywork parts of the water analysis, and conduct the key statistical analysis themselves. C) Criticize Rachel about her statistical skills right away, so she might turn down the sub-team assignment. D) Ask Rachel to do part of the statistical analysis, and express confidence in her abilities.