Row Your Boat sold row boats and oars, and canoes and paddles. Safety laws indicate that people in these boats need life jackets. But Row Your Boat's customers had to go elsewhere to buy them
Why should Row Your Boat get in the life jacket business?
A) to stay ahead of or match the competition
B) to continue to expand revenues and profits
C) to fill out a product line
D) to create a new market
E) to take advantage of an opportunity
Answer: C
Explanation: C) Row Your Boat should sell life jackets to fill out its product line and give customers the opportunity for one-stop shopping.
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